Open House App
The Cloze Open House App helps you streamline your open house experience by making it easy for buyers to check in while automatically capturing and organizing lead information in Cloze.
With the Open House App, you can create branded check-in materials for a property, including printable QR codes, posters, and tent cards. You can also enable Kiosk Mode on an iPad, tablet, or laptop for in-person check-in.
As visitors check in, their information and feedback are automatically added to Cloze, helping you centralize open house leads and follow up more consistently after the event. Learn what happens in Cloze when someone checks in to your open house.
In this article
Open House App Modes
Self Service Check-In
Buyers scan a QR code using their own device to check in and provide feedback after touring the property.
Kiosk Mode
Buyers check in directly on an iPad, tablet, or laptop that you provide at the property.
Materials available in the Open House App
- Printable QR code sheets
- PDF posters
- PDF tent cards
- Kiosk Mode check-in link
Setting Up an Open House
The only input you need in order to set up an open house is the last date of the open house(s) that you will be using the app and materials for.
This date determines how long your check-in links, QR codes, and materials will remain active. After the selected end date passes, the links automatically expire and are no longer accessible. This helps keep your open house check-in experience secure and prevents old links from remaining active indefinitely.
You can use the same Open House App materials and check-in link for multiple open houses, so be sure to select a date range that includes all upcoming events you plan to use the app for.
Once the date is set, Cloze automatically generates the materials and links needed for both:
- Self Service Check-In
- Kiosk Mode
This allows you to quickly prepare for an event without needing to configure additional settings.
How to set up an open house
- On the Properties tab, tap on a property to select it.
- Tap on Market beneath the name of the property.
- Select Prepare Open House.
- Add the date for the last open house.
- Tap on Next.
Printing the Open House Materials
After adding in the date of the last open house, you will be able to download materials to help you with the open house. The materials you can download are:
- Standalone QR Code. You'd use this if you want to embed that QR Code on a listing sheet that you'll have sitting on the counter for clients to take with them.
- Printable Poster. Print this and hang it on the wall, on a door, or in a brochure holder that clients can scan.
- Printable Tent Card. Print this on card stock and fold it in half - the same details are on either side.
Note: You can reuse the same printouts across multiple open houses as long as the end date is set far enough in the future. If your open house schedule changes, all you need to do is update the end date and the existing QR codes and links will continue to work because the URL stays the same. For example, if you originally set the last open house date to Sunday, you can update it to the following Sunday and the you will be able to use the same materials.
Using Self Service Check-In
Self Service Check-In allows buyers to scan a QR code using their own mobile device to submit their information during an open house.
All QR codes generated through the Open House App direct buyers to the Self Service Check-In page. You can display these QR codes using printable materials such as:
- QR code sheets
- PDF posters
- PDF tent cards
After checking in, buyers are taken to a second page designed for post-visit feedback. Buyers can leave this page open on their phone while touring the property and easily submit feedback as they leave the home.
This option works well if you want a simple, low-touch check-in experience while still collecting valuable buyer feedback after the showing.
Information captured in Self Service mode during check-in
- First and Last Name
- Email address
- Phone number
- Are they working with another agent?
- Property visited
- Date and time of check-in
- Buyer feedback such as how the price feels, overall impression, would they like to make an offer, and any additional comments (Self Service mode only; not available in Kiosk mode)
Check In
Once a user scans the QR code, they are brought to a check in page where they will be prompted to sign the guest book and check in.
IMPORTANT: These form submissions have a lot of security checks around them. They protect against bots, VPNs, Tor, and they have significant rate limiting. They also make sure that email addresses must be real and phone numbers must be real as well (with the exception that you can use @example.com or @example.org emails or NANP demo phone numbers: 650-555-1212 and 650-555-01xx.
Buyer Feedback (Self Service Check-In Only)
After tapping on Check In, the next page asks for buyer feedback. The idea is that the buyer can leave this page up on their phone and, when they leave the open house, they can provide feedback to the you.
After tapping on "Submit Feedback" here, users will momentarily see the "Thanks for your feedback!" screen before users are redirected to the listing on your website. The idea is that people don't close tabs on their mobile phone browser. So, when they next go back to browse a web page they'll be reminded again of the house they visited.
Note: At this time, we do not currently have a way to do automation around the responses people give in the form (e.g. if someone chose "yes, would like to make an offer" we can't currently send them down a separate path).
What happens in Cloze?
When "Check In" is pressed this does a few things:
- Adds a contact with default segment "Buyer". If the client says they are not working with another agent, this also sets the person to default stage "Lead" (if an agent is already represented, the listing agent shouldn't contact them - so we differentiate by whether we set them to lead or not).
- Adds an open house checkin timeline event that links to the client and the property.
When "Buyer Feedback" is submitted:
When buyer feedback is submitted, this updates the existing timeline event with more information.
Using Kiosk Mode
Kiosk Mode is designed for situations where you want to leave an iPad, tablet, or laptop open at the check-in page during the event.
Instead of scanning a QR code, buyers enter their information directly on the device you provide. This creates a centralized check-in station and can help encourage every visitor to sign in as they arrive.
Information captured in Self Service mode during check-in
- First and Last Name
- Email address
- Phone number
- Are they working with another agent?
- Property visited
- Date and time of check-in
Check In
Once a user scans the QR code, they are brought to a check in page where they will be prompted to sign the guest book and check in.
IMPORTANT: These form submissions have a lot of security checks around them. They protect against bots, VPNs, Tor, and they have significant rate limiting. They also make sure that email addresses must be real and phone numbers must be real as well (with the exception that you can use @example.com or @example.org emails or NANP demo phone numbers: 650-555-1212 and 650-555-01xx.
After tapping "Check In", users immediately see "Thanks for your feedback!" before being redirected back to an empty "Sign our guest book" page.
What happens in Cloze?
When "Check In" is pressed this does a few things:
- Adds a contact with default segment "Buyer". If the client says they are not working with another agent, this also sets the person to default stage "Lead" (if an agent is already represented, the listing agent shouldn't contact them - so we differentiate by whether we set them to lead or not).
- Adds an open house checkin timeline event that links to the client and the property.