How do I edit the marketing email theme style settings?

Note: The Marketing Email feature is included as part of the Cloze Business Platinum Plan.

The theme settings you set here will be used as the basis for the marketing email templates you create. 

You customize the default:

• Layout (e.g. background colors)
• Content Blocks (e.g. button styles, divider styles, text block alignment, image defaults)
• Styles (e.g. text styles for H1, H2, paragraph text, etc.. including colors, fonts, size, and more)

Theme Styles

A style is a set of font attributes—such as size, color, and styling like bold, italic, and underline—that determines how text looks. When you style text to look a specific way, you can save that look as a marketing email theme style so that you can easily use it in other templates. Styles are applied to headings, paragraph text, and other elements. 

Below are instructions on how to edit the default style settings.

Edit the Marketing Theme Style Settings

1.) Navigate to the Template Library. 

Please note you may see the Library on the left-hand screen navigation. If not follow the instructions below to access the More menu and then select the Template Library.

1. Tap on More in the lower left on your computer (cloze.com). 
2. Select Template Library. 

2.) Tap on the funnel icon and select Marketing Email. 

3.) In the Building Blocks section select the Marketing Email Themes template.

4.) Tap on Edit.

5.) Tap on Theme to adjust the default theme layout.

The theme Style settings you set here will be the basis for your marketing email templates. 

Under Styles, you will see several sections that you can tap on to expand and make adjustments. You will see:

• Heading 1
• Heading 2
• Heading 3
• Heading 4
• Small Heading
• Paragraph
• Paragraph 2
• Paragraph 3
• Paragraph 4
• Paragraph 5
• Paragraph 6
• Fine Print
• Links
• Colors

Please find instructions for each of these style settings below.

Heading 1, Heading 2, Heading 3, Heading 4, Small Heading

For each heading style (H1, H2, H3, H4, etc...) there are several options to set:

• Font Family - several web and web-safe fonts are provided. Please see below for tips. 
• Font Size - set the default heading font size for each heading type.
• Line Height - set the default line-height for each heading type. 
• Bold - set the default for each heading type. 
• Italic - set the default for each heading type. 
• Underline - set the default for each heading type. 
• Uppercase - set the default for each heading type. 
• Color - set the default for each heading type. 
• Spacing - set the default spacing on the top, bottom, and sides of text blocks. 

Tips regarding fonts

It is very common to have a special brand font that we use in print materials and graphics, but in many cases, these fonts do not work in email clients. Cloze automatically sets what is called the font-family property in the underlying HTML to hold several font names as a "fallback" system, to ensure maximum compatibility between browsers/operating systems. If the browser or email client does not support the first font, it tries the next font.

Brand style guides will always make recommendations for acceptable substitutions when the brand font is not accessible. We recommend using the recommended substitute fonts to help ensure proper digital display. 

• Web Fonts: If you use Web Fonts (instead of Web Safe Fonts), remember that they only work on about 50% of email apps (iPhone, iPad, Apple Mail, Google Android, Outlook for Mac, and the Outlook online App - collectively about 50% of email opens happen with these apps). 
  • Web Fonts do not work in Gmail or desktop Outlook on Windows. 
  • Your email will fall back to the nearest equivalent font on email apps that don't support Web Fonts. 
  • What this means for you: Make sure to test your email on email apps that support web fonts and those that don't. 
• Fun Fact:  Roboto is the one Web Font that also works in Gmail - (so Roboto works on about 75% of email apps).

Paragraph

Like other types of styles, a paragraph style is a set of attributes—font size and color—that you use for your most commonly used text. Typically, the paragraph style is used for the body of your content. This ensures a consistent look for the text in your email. There are six available paragraph styles that you can set.

For each paragraph style there are several options to set:

• Font Family - several web and web-safe fonts are provided.  
• Font Size - set the default heading font size for each heading type.
• Line Height - set the default line height for each heading type. 
• Bold - set the default for each heading type. 
• Italic - set the default for each heading type. 
• Underline - set the default for each heading type. 
• Uppercase - set the default for each heading type. 
• Color - set the default for each heading type. 
• Spacing - set the default spacing on the top, bottom, and sides of text blocks.
• Height - set the default spacer height (px)

Fine Print

For the fine print style there are several options to set:

• Font Family - several web and web-safe fonts are provided. 
• Font Size - set the default heading font size for each heading type.
• Line Height - set the default line-height for each heading type. 
• Bold - set the default for each heading type. 
• Italic - set the default for each heading type. 
• Underline - set the default for each heading type. 
• Uppercase - set the default for each heading type. 
• Color - set the default for each heading type. 
• Spacing - set the default spacing on the top, bottom, and sides of text blocks.
• Height - set the default spacker height (px)

Links

For the Links style there are several options to set:

• Link Style - set bold, italic, underline and color for the default link style.  
• While Hovering - set bold, italic, underline and color for the default link style while hovering.

Colors

For the Colors style, you can set the default color palette that you and your team will see when setting colors in future templates.