How do I edit the marketing email theme link styles?

The theme settings you set here will be the basis for your marketing email templates.

You customize the default:

Layout (e.g. background colors)
Content Blocks (e.g. button styles, divider styles, text block alignment, image defaults)
Styles (e.g. text styles for H1, H2, paragraph text, etc.. including colors, fonts, size, links, and more)

Below are instructions on how to edit the default link styles.

Edit the Marketing Theme Layout

1.) Navigate to the Template Library.

Please note that you may see the Library on the left-hand screen navigation. If not, follow the instructions below to access the More menu and then select the Template Library.

Tap on More in the lower left on your computer (cloze.com).
Select Template Library.

2.) Tap on the funnel icon and select Marketing Email.

3.) In the Building Blocks section, select the Marketing Email Themes template.

4.) Tap on Edit.

5.) Tap on Theme to adjust the default theme layout.

The theme Style settings you set here will be the basis for your marketing email templates.

Under Styles, you will see several sections that you can tap on to expand and make adjustments. You will see:

Heading 1
Heading 2
Heading 3
Heading 4
Small Heading
Paragraph
Paragraph 2
Paragraph 3
Paragraph 4
Paragraph 5
Paragraph 6
Fine Print
Link
Link 2
Link 3
Link 4
Colors

Link Styles

For the Links style, there are several options to set:

Link Style - set bold, italic, underline, and color for the default link style.
While Hovering - set bold, italic, underline, and color for the default link style while hovering.

You can set four (4) unique link styles. This is helpful if you are using links or contact merge fields that might be converted to links by an email client (e.g., email addresses or phone numbers) on multiple different background colors.

Pro Tip: Why your links may not look right (and how Cloze helps)

When you send an email, the recipient's email app—like Apple Mail, Gmail, or Outlook—may automatically turn things like phone numbers, email addresses, or website URLs into clickable links. The problem? These apps often apply their own styles to those links, which can clash with your design.

On a white background, this may not be a big deal. But on a dark background, it can look off—or even make your links invisible if the text color matches the background.

The best way to make sure your contact info looks good and matches your design is to format those links yourself before sending. In Cloze, contact info often comes from merge fields (i.e. in email signatures), which are just plain text. That means email apps may apply their own unpredictable styles.

How Cloze solves this problem:

When adding or editing a link in Marketing Mail, you can now choose from four link style options to ensure your contact info stays visible and polished on any background.
For merge fields with email, phone, or URL data types, you’ll see an extra option to control how those links appear—so everything looks clean, consistent, and on-brand.

When adding or editing a link in a marketing mail, you now have the choice of which link style to use:

Merge Field Links

Merge fields that are predefined email, phone, or URL data types have an additional option when creating or editing the field: