With the Cloze Score as our guide, we sort your mail and social messages into different lists, organized by importance. You will always find your most important contacts in your Key People list. As you interact these scores move up and down, meaning your automatic Key People list moves with you as new relationships form and others become less active. So, if you only have a few minutes, you know you're reading what's matters most, and that you can safely leave the rest for later.