How do I trigger a campaign based on email link clicks?

You can trigger a campaign to start based on the number of clicks a link receives by an email recipient. This can be helpful when prioritizing engagement for follow-up. For example, if a link is clicked two times by a recipient, a campaign could be triggered to set a to-do on the Agenda to follow up with a phone call.

1.) Highlight the text you wish to link to a webpage and then tap on the link icon.

2.) Add the link and set the campaign.

Use the create link settings to set how your campaign will trigger:

Enter webpage URL
Optional set a reporting label that will appear in Analytics
Set the campaign you wish to trigger when the number of clicks is reached
Set home manage clicks will trigger the campaign

In this example, the link is set to trigger a campaign automation that creates a To-Do on the Agenda if there are two clicks on the link.

3.) Send your email or Mail Merge.

Any time a recipient clicks two or more times on the link the campaign will trigger.

How do I trigger a campaign based on email link clicks?

1.) Highlight the text you wish to link to a webpage and then tap on the link icon.

2.) Add the link and set the campaign.

3.) Send your email or Mail Merge.

Campaigns can be triggered from link clicks in marketing email too.