How Cloze uses AI to set the language and region on a person for translation and formatting

Cloze uses AI to detect the recipient's language and set it automatically based on their previous email interactions with you or comments in a lead inquiry. 

For languages other than the default language for your region (and your Cloze default country and locale settings) you'll see a two-letter icon indicating their language. You can hover over the icon to see the language. 

We generally recommend the default, automatic Locale setting. When the Locale is in automatic mode it will change based on the last language you receive from the person. This can be helpful if they start with the language they expect you to speak and then change based on other languages you may speak. 

In the example below Sarah sent an email in French to a Cloze user that is in Canada. Cloze's AI analyzed the email and set her language to French so FR is displayed next to her name to indicate her language. 

The Locale is set to Automatic Language and Region. Because French was detected from the last email received, French content will be also used in any templates you or your marketing team create that include content in French (these same templates can include other languages too -- Cloze will dynamically change for each recipient). 

Cloze will automatically select the appropriate content for each recipient based on their country and locale settings.

Language and Region Automation Examples

Let's look at a few more examples.

If you work with many clients that operate in different languages we recognize it would be quite a bit of work to set this manually on all your contacts which is why we automate this setting as much as possible. 

By default, the contact's country is used to select the formatting and translated content. If their country and formatting are not yet set, Cloze will set it for you automatically. 

Below are some examples to illustrate how it works:

Bonus tip

If you are wondering how Cloze also sets the country automatically, we look for various clues in your data. 

  • You explicitly set it (manually or via import) we always use that
  • If you have a postal address for them, we use the country from that
  • If you have a phone number for them (even from a signature scrape) we determine the country from that
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