How do I create an Audience?

Below are instructions on how to apply filters and sort options to create an audience. You can save any filtered and sorted view as a new audience.

If you have already applied filters and are looking to learn how to save/create your audience, click here to jump to that section of this article.

A few tips to get you started:
  • Quick filters - With a quick filter, you can set the Stages, Segments, and Tags. Quick filters narrow the results based on each item you select.
  •  Match All - Think of this as: "AND". Each selection you make in this filter narrows your results to only people who have all of the values selected. 
  •  Match Any - Think of this as: "OR". Each selection you make in this filter widens your results to people who have any of the values selected. 
  • Match None - Think of this as: "NOT". Each selection you make in this filter narrows your results to people who have none of the values selected. 

With the advanced filters, you can  Match All, Match Any, and Match None filters or combine them all.

For example, if you are looking for Buyers from any lead source with whom you have interacted in the last two weeks that have not opted out you would create a filter like the one in the video below. 

Tip: The checkmark (✓) adds a filter and the X removes a filter. 

  1. ✓ - Adds a filter
  2. X - Removes a filter

1.) Tap on the funnel icon.

To create an audience you will first tap on the funnel icon and filter the People section as needed. Any filtered view you create can be saved as a new Audience. 

2.) Use the various sorting and filter options. 

Sorting

Best Relationship, First Met, Last Interacted, They Last Engaged, Due Next, and more 

  1. Tap on the Sort By menu. 
  2. Select a sort order.  
  3. Select a sort direction. 
  4. Tap on the checkmark to set the Sort and Filter. 

Quick Filters 

With a quick filter, you can set the Stages, Segments, and Tags. Quick filters narrow the results based on each item you select. For example, if you select Hot Seller and the tag #sphere-of-influence only people with the Hot Stage AND the Seller Segment AND the tag #sphere-of-influence are returned in the results. If you only enter the tag Sphere of Influence, only contacts with this tag are returned. 

  1. Stage
  2. Tap on the + next to Segment
  3. Select the Segment
  4. Tag

Stage:

Segment:

Tag:

You may enter one or more tags to filter the audience. 

By adding tags the results returned will include people that have all of the tags. For example, if you add #sphere-of-influence and #past-client, only people with both of these tags are returned. 

Must Match All of These

Each selection you make in this filter narrows your results to only people who have all of the values. 

Think of this as: " AND". For example, if you select the Stage Warm and the Segment Buyer and the lead source as Open House as filters, the results will only show people that have the Warm Stage, and the Buyer Segment and the lead source, Open House. All three criteria must be included to be returned in the filter results.  

  • About - First Name, Last Name, Birthday, Language, and more
  • Relationship and Tags - Stage, Segment, Tags, and more
  • Communication and Campaigns - First Met, Running Campaigns, and more
  • Contact Type - Organized, Discovered, and more
  • Contact Info - Email Address, Email Domain, and more
  • Custom Fields - Custom fields you have defined

Select as many filter options as you would like. Also, note that you can combine Must Match All of These, with any of the other filters.

  1. Tap on Must Match All of These to expand the section
  2. Tap on the + to add a filter

And Match Any of These

Each selection you make in this filter widens your results to people who have any of the values. 

Think of this as: " OR".  For example, if you select the stages Warm and Hot as filters, the results will show people that have either the Warm Stage or the Hot Stage.  

  • About - First Name, Last Name, Birthday, Language, and more
  • Relationship and Tags - Stage, Segment, Tags, and more
  • Communication and Campaigns - First Met, Running Campaigns, and more
  • Contact Type - Organized, Discovered, and more
  • Contact Info - Email Address, Email Domain, and more
  • Custom Fields - Custom fields you have defined

Select as many filter options as you would like. Also, note that you can combine  Match Any of These, with any of the other filters.

  1. Tap on Must Match Any of These to expand the section
  2. Tap on the + to add a filter

And Match None of These

Each selection you make in this filter narrows your results to people who have none of the values. 

Think of this as: " NOT".  For example, if you select the stage Lost as a filter, the results will not show people that with the Lost Stage.  

  • About - First Name, Last Name, Birthday, Language, and more
  • Relationship and Tags - Stage, Segment, Tags, and more
  • Communication and Campaigns - First Met, Running Campaigns, and more
  • Contact Type - Organized, Discovered, and more
  • Contact Info - Email Address, Email Domain, and more
  • Custom Fields - Custom fields you have defined

Select as many filter options as you would like. Also, note that you can combine  Match None of These, with any of the other filters.

  1. Tap on Must Match None of These to expand the section
  2. Tap on the + to add a filter

Grouping

  1. Group By - Stage or Next Step
  2. Subset - only display a portion of the results (e.g. the first 500 contacts)

3.) Save the audience.

After you have made your selections you can save them as a new audience. 

  1. Tap on Audience to expand the section
  2. Enter the custom Name of your new audience
  3. Include sorting and grouping (optional)
  4. Audience Campaign (Cloze Platinum Plus plan only)
  5. Tap on the Save as New Audience button

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